Win Marketing
In The AI Era
Get your business recommended by ChatGPT, Claude and Google AI, and turn your traffic into customers. Taught by Kipp Bodnar, CMO at HubSpot.
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Our money-back guarantee
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30% Off & Lifetime Access
490
USD
x5 months
343
USD
x5 months
Lifetime access & course updates
+800 Masterclasses
+1,000 Actionable PDFs
Weekly Live Sessions
New course every month
In-Person Events
New "AI for Business" Classes
$10k saving on Notion, Slack, Stripe…
Start Now & Save 30%
15-day money-back guarantee
Meet Your Instructor
Kipp Bodnar
CMO AT HUBSPOT
Joan Palmiter Bajorek has spent over a decade building AI products, from early-stage startups to the Fortune 500 including work on the backends of Verizon and Boeing. She holds a PhD in language technology, was formerly VP of Data & Analytics, and now runs Clarity AI, where she helps companies turn AI into millions in annual impact. Few people understand how to put AI to work in a business better than Joan.
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What You’ll Learn
01
Why Your Marketing Stopped Working
88% of marketers now use AI, and fewer than half get real results from it, because they are running new tools on a playbook written in 2009. Part 1 shows you how the inbound playbook HubSpot invented stopped working, what happened the year HubSpot lost 140 million website visits, and why its revenue still grew 20% once the playbook changed.
Included
The HubSpot case study: how Kipp’s team diagnosed the 140-million-visit loss, which traffic turned out not to matter, and what they rebuilt to grow revenue 20%.
A diagnosis of your own marketing: the signs that your playbook is broken, and the difference between using AI and getting outcomes from it.
The four-step system in one picture: an overview of the framework the rest of the course builds, step by step.
02
Where Your Customers Went
03
The New Playbook
04
Give AI Everything It Needs to Know About Your Customers
05
Build a Simulator of Your Ideal Customer
06
Turn One Idea Into Content for Every Channel
07
Personalize for Every Single Customer
08
Get Recommended by ChatGPT, Claude and Google AI
09
Win on Reddit, LinkedIn, YouTube and Review Sites
10
Measure, Learn, Repeat
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What is Augment?
Learn from the best in business
Enroll today and get access to 800+ masterclass from the founders of the world's fastest growing companies.
New courses every month
Get real-world, actionable frameworks used by top entrepreneurs and execs.
Join a private network of 10,000+ business leaders
Connect with founders, executives, and investors inside our community.
Weekly sessions with experts
Access live sessions taught by world-class experts and legendary founders.
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The Faculty
Meet Your Instructors
Learn directly from the founder of Wikipedia,
Waze, Youtube, Shazam and more.
Our Students
Who Is Augment For?
Founders & CEOs
Turn ideas into business wins with real-world strategies from billion-dollar founders. Scale smarter, move faster, and build something future proof.
Executives
Lead with confidence, make smarter decisions, and drive growth with proven frameworks from world-class entrepreneurs. Augment will keep you ahead in the modern business world.
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Exclusive deals on your favorite tools
Unlock $100,000+ in potential savings on tools like Notion, Stripe, Hubspot and more.
Get Your Own Business Certificate
Access live sessions taught by world-class experts and legendary founders.
Test Your Business Knowledge
Access interactive quizzes every day to practice what you’ve learn.
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Our Mission
High-Quality Business
Education at an Unbeatable Price
A Traditional MBA
$100,000 tuition, on average
Inflexible learning
No refund policy
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A Curriculum
Made for Entrepreneurs
800+
CLASSES
10,000+
STUDENTS
110+
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AI Strategy
NEW
AI Prompt Engineering
NEW
Vibe Coding
NEW
AI for Business
NEW
AI Workflows
NEW
Strategy & Innovation
Entrepreneurship
Leadership
Sales & Negotiation
Business Operations
Management
Fundraising
Financial Accounting
Personal Branding
Talent Strategy
Personal Finance
High-Performance Mindset
Brand Marketing
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OUR COMMUNITY
What Our Students Say About Us
"Whether you want to start your own business, grow in your current role, or embark on new career, you won’t find better instructors than those at Augment.org, who have done and continue to do all these things."
Jon-David Hague
Founder of Bountisphere
"Augment transforms how you approach business, with lessons from experts at Google and Amazon, a must for business leaders."
Andy Smith
Founder of StrategIQ
"Invaluable lessons! I loved the experience so much and the team was always there for me. I would recommend it to anyone that wants to get 10 times better in business."
Inderpaul Birdi
Strategic Business Mentor
"Balancing fintech, motherhood and entrepreneurship felt hard, but Augment’s self-phased MBA made learning flexible and energizing. Will definitely recommend their program!"
Faye Ana-Corpuz
Head of Growth at Careem
"Outstanding content provided by the world’s top CEOs delivered in a digestible, engaging platform.
Couldn’t be happier with my decision!"
Greg Lande
Award-Winning Sales Leader
"Instead of theoretical concepts, Augment is diving deep into case studies, simulations, and hands-on projects. This approach helped me to make a tangible impact in the business world."
Mohit Patel
Founder of TruText
"What an unbelievable experience... I wasn't expecting that much value.
LOVED the experience front to back; staff is A++ and content was phenomenal!"
Catherine Boldeau
Speaker and Business Coach
'Being part of Augment is amazing! You don't just get just education, but you enter a community that is growing rapidly and internationally, and this creates enormous opportunities for those that want to build their business!"
Andy Bacciardi
Founder of StarwalkGames
"These guys and this product are absolutely brilliant. If you're not doing the Augment MBA program, you're missing out on an incredible opportunity."
Gellan Watt
Serial Entrepreneur
"I feel so empowered by the real-life expertise from The Augment MBA. The instructors were amazing, the platform was user-friendly, and the case studies were incredibly practical."
Rachel Rose
Product Lead at Entrega
Will this actually help me grow my business?
An MBA for $1,715. What's the catch?
I don't have time for this.
Is there a refund policy?
Is this just video lessons?
Can I expense this through my company?
What if I already have experience in business?
Will this actually help me grow my business?
An MBA for $1,715. What's the catch?
I don't have time for this.
Is there a refund policy?
Is this just video lessons?
Can I expense this through my company?
What if I already have experience in business?
Frequently
Asked Questions
Ready to learn from
the best entrepreneurs?
© 2024 Fundamental Education
THE WORLD'S BEST BUSINEsS PROGRAM
Get Full Access to 800+ Classes
Exclusive Perks of the Augment MBA
Exclusive deals on your favorite tools
Unlock $100,000+ in potential savings on tools like Notion, Stripe, Hubspot and more.
Get Your Own Business Certificate
Access live sessions taught by world-class experts and legendary founders.
Test Your Business Knowledge
Access interactive quizzes every day to practice what you’ve learn.
Enroll Now
Frequently Asked Questions
Will this actually help me grow my business?
An MBA for $1,715. What's the catch?
I don't have time for this.
Is there a refund policy?
Is this just video lessons?
Can I expense this through my company?
What if I already have experience in business?
Are you ready to learn from
the best entrepreneurs in the world?
© 2024 Fundamental Education
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NEW COURSE
Win Marketing
In The AI Era
Get your business recommended by ChatGPT, Claude and Google AI, and turn your traffic into customers. Taught by Kipp Bodnar, CMO at HubSpot.
Certificate PROGRAM
Build an AI That Works
For You
TAUGHT BY DR. JOAN PALMITER BAJOREK
Stop losing hours to busywork. Build an AI agent that knows your business and does the work for you. Taught by Joan Palmiter Bajorek, PhD, AI advisor and CEO of Clarity AI.
Build an AI That Works For You
Stop losing hours to busywork. Build an AI agent that knows your business and does the work for you. Taught by Joan Palmiter Bajorek, PhD, AI advisor and CEO of Clarity AI.
15-day money-back guarantee
Enroll Now
FEATURED IN
Meet Your Instructor
Kipp Bodnar
CHIEF MARKETING OFFICE AT HUBSPOT
Kipp Bodnar is the Chief Marketing Officer of HubSpot. He joined when the company had 100 employees, and now leads a 600-person marketing team. In 2024, HubSpot lost 140 million website visits to AI search, and grew revenue 20% anyway by rebuilding their marketing playbook. That rebuild is what he teaches here. Few people have watched marketing break, and fixed it, at this scale.
Enroll Now
Meet Your Instructors
Learn directly from the founder of Wikipedia, Waze, YouTube, Shazam and more.
Enroll Now
What You’ll Learn
01
Why Your Marketing Stopped Working
How the playbook HubSpot invented broke, and how HubSpot grew revenue 20% the year it lost 140 million visits.
10:00
02
Where Your Customers Went
03
The New Playbook
04
Give AI Everything It Needs to Know About Your Customers
05
Build a Simulator of Your Ideal Customer
06
Turn One Idea Into Content for Every Channel
07
Personalize for Every Single Customer
08
Get Recommended by ChatGPT, Claude and Google AI
09
Win on Reddit, LinkedIn, YouTube and Review Sites
Enroll Now
What is Augment?
Learn from the best in business
Enroll today and get access to 800+ masterclass from the founders of the world's fastest growing companies.
New courses every month
Get real-world, actionable frameworks used by top entrepreneurs and execs.
Join a private network of 10,000+ business leaders
Connect with founders, executives, and investors inside our community.
Weekly sessions with experts
Access live sessions taught by world-class experts and legendary founders.
Anywhere, anytime,
on any device
Step-by-step strategies to grow your business, lead with confidence, and execute faster.
Enroll Now
An MBA experience without breaking the bank.
Traditional MBA
$100,000 tuition, on average
Inflexible learning
No refund policy
2 year time commitment
Academic instructors
Outdated, rigid curriculum
Augment.org
$1,715 $399 tuition, installments available
Anywhere, anytime, on any device
15-day money-back guarantee
15-minute a day time commitment
Taught by the best in business
Modern and practical curriculum
Who is Augment for?
Founders & CEOs
Turn ideas into business wins with real-world strategies from billion-dollar founders. Scale smarter, move faster, and build something future proof.
Executives
Lead with confidence, make smarter decisions, and drive growth with proven frameworks from world-class entrepreneurs. Augment will keep you ahead in the modern business world.
Sign up
15-day money-back guarantee
"Get everyone in your business on this course. This program is absolutely brilliant. If you’re not doing the Augment MBA you’re missing out on an incredible opportunity. Massive fan. 10/10."
Gellan Watt
Serial Entrepreneur
An MBA Curriculum for Entrepreneurs
01
Strategy & Innovation
How do ideas turn into profitable companies? Learn the fundamentals of business strategy.
Units
96
4h
Video
3
Cases
2
Instructors
Evaluate if a business idea is worth pursuing
Identify market opportunities in your niche
Create an optimized business model
Measure your performance and optimize margins
02
Entrepreneurship
03
AI for Business
NEW
04
AI Prompt Engineering
NEW
05
Vibe Coding
NEW
06
Leadership
07
Sales & Negotiation
08
Business Operations
09
Management
10
Fundraising
NEW
11
Financial Accounting
12
Personal Branding
13
Brand Marketing
14
Talent Strategy
NEW
15
AI Workflows
NEW
16
Personal Finance
NEW
17
High-Performance Mindset
NEW
Enroll Now
Weekly Live Sessions With Experts
Join a weekly session where you can interact, learn and grow from the best business minds in the world.
Tuesday, August 18 - 7:00 PM CET
Tuesday, September 15 - 6:00 PM CET
Business Programs From the Best in Business
Strategy & Innovation
Vibe Coding
NEW
Prompt Engineering
NEW
AI for Business
NEW
AI Workflows with Claude
NEW
Entrepreneurship
Learn the frameworks used inside 350+ Fortune 1000 boardrooms to close the gap between what AI can do and what your company is actually doing with it.
Zack Kass
Ex Head of GTM at OpenAI
AI Strategy
Units
36
4h
Video
6
Cases
1
Instructor
6
Cheatsheets
Get your team to actually adopt AI
Know what's hype vs. what's real
Find the highest-ROI AI opportunities in your business
Decide when to build vs. buy AI tools
NEW
Leadership
Sales & Negotiation
Business Operations
Management
Fundraising
Financial Accounting
Personal Branding
Talent Strategy
Personal Finance
Learn the frameworks used inside 350+ Fortune 1000 boardrooms to close the gap between what AI can do and what your company is actually doing with it.
Zack Kass
Ex Head of GTM at OpenAI
AI Strategy
Units
36
4h
Video
6
Cases
1
Instructor
6
Cheatsheets
Get your team to actually adopt AI
Know what's hype vs. what's real
Find the highest-ROI AI opportunities in your business
Decide when to build vs. buy AI tools
NEW
Vibe Coding
NEW
AI for Business
NEW
AI Workflows
NEW
Strategy & Innovation
Entrepreneurship
Leadership
Sales & Negotiation
Business Operations
Management
Fundraising
Financial Accounting
Personal Branding
Talent Strategy
Personal Finance
High-Performance Mindset
Brand Marketing
Learn the frameworks used inside 350+ Fortune 1000 boardrooms to close the gap between what AI can do and what your company is actually doing with it.
Zack Kass
Ex Head of GTM at OpenAI
AI Strategy
Units
36
4h
Video
6
Cases
1
Instructor
6
Cheatsheets
Get your team to actually adopt AI
Know what's hype vs. what's real
Find the highest-ROI AI opportunities in your business
Decide when to build vs. buy AI tools
NEW
Vibe Coding
NEW
AI for Business
NEW
AI Workflows
NEW
Strategy & Innovation
Entrepreneurship
Leadership
Sales & Negotiation
Business Operations
Management
Fundraising
Financial Accounting
Personal Branding
Talent Strategy
Personal Finance
High-Performance Mindset
Brand Marketing
30+
PROGRAMS
10k+
ALUMNI
800+
CLASSES
Sign up
Weekly live sessions with experts
Join a weekly session where you can interact, learn and grow from the best business minds in the world.
Enroll Now
Join a Community of 10,000+ Business Leaders
Connect with entrepreneurs worldwide, from California, Florida, Texas, New York, London and more.
Live Sessions With Founders
In-Person Events
Join Our Private Community
Sign up
What our Students Say about us
"Augment’s instructors break down business complexities in a way that is easy to digest and practical. Love the community and the events."
Coach AK
CEO at Leadlyft
"I feel so empowered by the real-life expertise from The Augment MBA. The instructors were amazing, the platform was user-friendly, and the case studies were incredibly practical."
Kelly Engels
Owner of KellyEngel Design
"Outstanding content provided by the world’s top CEOs delivered in a digestible, engaging platform. Couldn’t be happier with my decision!"
Greg Lande
Award-Winning Sales Leader
"I've honestly learned more from Augment MBA than any other coursework I've taken, including a traditional MBA"
Genne Hemmerich
Business Owner
"Great Program and great community. I've met a lot of people that have been able to help me on specific subjects."
Nubia Luberes
Founder & Clinical Director
"Whether you want to start your own business, grow in your current role, or embark on new career, you won’t find better instructors than those at Augment.org, who have done and continue to do all these things."
Jon-David Hague
Founder of Bountisphere
"I highly recommend this program to anyone who wants a practical approach to increase their business revenue. The Augment team has been outstanding in every way."
Christian Skull
Business Owner
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