How To Build Companies That Last
Head of Program at Augment
Joaquim Berryer
Exited Entrepreneur
Chris Jarski
In this live session, the author of The Lean Startup breaks down why good companies go bad, and how to build one that doesn't. Success changes companies. Incentives shift, governance shifts, and even the best teams drift from the mission that made them worth building. Eric Ries taught a generation of founders to ship with MVPs, pivots, and Build-Measure-Learn. Now he'll share the playbook from his new book Incorruptible for scaling your company without losing what made it great.
THE HONEST PART
Dabbling feels like progress.
It is not.
What dabbling looks like
You open a chatbot, ask a one-off question, copy the answer, and close the tab.
You re-explain your business every single time, because it forgets the moment you leave.
It never touches your real tools or your real numbers, so the output stays generic.
A month later, your week looks exactly the same as it did before.
What onboarding an employee looks like
You write the instructions once, and it follows them every time, like a trained hire.
It knows your business, your voice, and your offers, because you gave it a place to remember.
It works with the tools you already run on, so it acts on your real data, not made-up examples.
The work gets done whether or not you are in the room. That is the whole point.
WHAT YOU WILL WALK OUT WITH
One session. Three shifts.
A clear first move.
01
Think like an operator, not a user
The reframe that changes everything: you are not typing into a search bar, you are handing work to a new hire. Once you see it, you cannot unsee it.
02
What actually makes it an employee
Standing instructions, your connected tools, and a home base to work from. The three pieces that separate a real AI employee from a chatbot you keep re-explaining.
03
Your first hire, started this week
Which role to onboard first based on where your time actually goes, and the first three steps to start, so you leave with a plan you can run on Monday, not someday.
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Coming Live Sessions
Put AI to work in your business.
Or turn it into what you sell.
FOR YOUR OWN BUSINESS
Get the important work done that drives growth
Every entrepreneur has work that never gets done, the follow-ups, the reporting, the admin that quietly caps your growth. An AI employee handles it, so you get your time back and your business moves faster.
Hand off the repetitive work that eats your week
Put an employee on the tasks that drive revenue and profit
Scale your output without scaling your headcount
AS A NEW REVENUE STREAM
Create AI employees as a recurring-revenue service
Businesses everywhere want this and don’t know how to build it. Learn to build AI employees for clients as a done-for-you service you can add to your business, with no coding required.
Add a high-demand offering clients will pay for monthly
Build once, maintain, and earn recurring revenue
No coding needed, no engineering team required
WHO THIS IS FOR
Stop operating.
Start delegating.
This is for you if
You run a business and you are the bottleneck on too many things.
You have tried AI, felt a flash of potential, then watched it fizzle into another open tab.
You want something that actually runs work, not another framework to read.
This is not for you
You want a list of prompts to copy and never think about again.
You are looking for the next shiny tool instead of a way to actually delegate.
You want to watch a demo, not leave with a first move you will make this week.
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WHO IS TEACHING THIS
Meet Your Instructor
Eric Ries
Eric Ries wrote the book on startups. As the author of The Lean Startup, he introduced a generation of founders to the MVP, the pivot, and Build-Measure-Learn. He has spent two decades putting those ideas into practice as the founder of IMVU, the Long-Term Stock Exchange (LTSE), Answer.AI, and Virgil. His new book, Incorruptible, takes on the next challenge: why good companies go bad, and how great companies stay great.
© 2024 Fundamental Education
How To Build Companies That Last
Bestselling Author
Eric Ries
Elyssa Goldberg
Chief Experience Officer at Augment
In this live session, the author of The Lean Startup breaks down why good companies go bad, and how to build one that doesn't. Success changes companies. Incentives shift, governance shifts, and even the best teams drift from the mission that made them worth building. Eric Ries taught a generation of founders to ship with MVPs, pivots, and Build-Measure-Learn. Now he'll share the playbook from his new book Incorruptible for scaling your company without losing what made it great.
🎁 Bonus: Sign up for the live session and enter to win a free copy of Incorruptible by Eric Ries (U.S. shipping only).
Sign up here
WHO IS TEACHING THIS
Meet Your Instructor
Eric Ries
Eric Ries wrote the book on startups. As the author of The Lean Startup, he introduced a generation of founders to the MVP, the pivot, and Build-Measure-Learn. He has spent two decades putting those ideas into practice as the founder of IMVU, the Long-Term Stock Exchange (LTSE), Answer.AI, and Virgil. His new book, Incorruptible, takes on the next challenge: why good companies go bad, and how great companies stay great.
© 2024 Fundamental Education