Building an AI Native Marketing Organization
Head of Program at Augment
Joaquim Berryer
Exited Entrepreneur
Chris Jarski
In this live session, four-time CMO Jonathan Metrick breaks down what an AI-native marketing organization actually looks like. Most marketing teams are using AI. Very few are redesigning how they operate around it. Jonathan has helped more than 100 companies grow and spent the past year speaking with marketing leaders around the world about what’s actually working. He’ll share how the best teams are becoming leaner, turning specialists into full-stack operators, and deciding what to automate, what to augment with AI, and what still requires people.
THE HONEST PART
Dabbling feels like progress.
It is not.
What dabbling looks like
You open a chatbot, ask a one-off question, copy the answer, and close the tab.
You re-explain your business every single time, because it forgets the moment you leave.
It never touches your real tools or your real numbers, so the output stays generic.
A month later, your week looks exactly the same as it did before.
What onboarding an employee looks like
You write the instructions once, and it follows them every time, like a trained hire.
It knows your business, your voice, and your offers, because you gave it a place to remember.
It works with the tools you already run on, so it acts on your real data, not made-up examples.
The work gets done whether or not you are in the room. That is the whole point.
WHAT YOU WILL WALK OUT WITH
One session. Three shifts.
A clear first move.
01
Think like an operator, not a user
The reframe that changes everything: you are not typing into a search bar, you are handing work to a new hire. Once you see it, you cannot unsee it.
02
What actually makes it an employee
Standing instructions, your connected tools, and a home base to work from. The three pieces that separate a real AI employee from a chatbot you keep re-explaining.
03
Your first hire, started this week
Which role to onboard first based on where your time actually goes, and the first three steps to start, so you leave with a plan you can run on Monday, not someday.
Sign up for free
Coming Live Sessions
Put AI to work in your business.
Or turn it into what you sell.
FOR YOUR OWN BUSINESS
Get the important work done that drives growth
Every entrepreneur has work that never gets done, the follow-ups, the reporting, the admin that quietly caps your growth. An AI employee handles it, so you get your time back and your business moves faster.
Hand off the repetitive work that eats your week
Put an employee on the tasks that drive revenue and profit
Scale your output without scaling your headcount
AS A NEW REVENUE STREAM
Create AI employees as a recurring-revenue service
Businesses everywhere want this and don’t know how to build it. Learn to build AI employees for clients as a done-for-you service you can add to your business, with no coding required.
Add a high-demand offering clients will pay for monthly
Build once, maintain, and earn recurring revenue
No coding needed, no engineering team required
WHO THIS IS FOR
Stop operating.
Start delegating.
This is for you if
You run a business and you are the bottleneck on too many things.
You have tried AI, felt a flash of potential, then watched it fizzle into another open tab.
You want something that actually runs work, not another framework to read.
This is not for you
You want a list of prompts to copy and never think about again.
You are looking for the next shiny tool instead of a way to actually delegate.
You want to watch a demo, not leave with a first move you will make this week.
Save my seat
Save my seat
WHO IS TEACHING THIS
Meet Your Instructor
Jonathan Metrick
Jonathan Metrick has spent his career building and scaling marketing organizations. A four-time CMO and Operating Partner at Sagard, he built the firm’s Go-To-Market practice and has helped more than 100 companies grow. Previously CMO of Policygenius, he has also served as interim CMO at Wealthsimple, KOHO, and Clark. Today, he writes and speaks about AI, marketing, and the future of marketing organizations, with work featured in MIT Sloan Management Review, TechCrunch, Forbes, and The Globe & Mail.
© 2024 Fundamental Education
Building an AI Native Marketing Organization
4x CMO & CGO at Sagard
Jonathan Metrick
Elyssa Goldberg
Chief Experience Officer at Augment
In this live session, four-time CMO Jonathan Metrick breaks down what an AI-native marketing organization actually looks like. Most marketing teams are using AI. Very few are redesigning how they operate around it. Jonathan has helped more than 100 companies grow and spent the past year speaking with marketing leaders around the world about what’s actually working. He’ll share how the best teams are becoming leaner, turning specialists into full-stack operators, and deciding what to automate, what to augment with AI, and what still requires people.
WHO IS TEACHING THIS
Meet Your Instructor
Jonathan Metrick
Jonathan Metrick has spent his career building and scaling marketing organizations. A four-time CMO and Operating Partner at Sagard, he built the firm’s Go-To-Market practice and has helped more than 100 companies grow. Previously CMO of Policygenius, he has also served as interim CMO at Wealthsimple, KOHO, and Clark. Today, he writes and speaks about AI, marketing, and the future of marketing organizations, with work featured in MIT Sloan Management Review, TechCrunch, Forbes, and The Globe & Mail.
© 2024 Fundamental Education