FREE MASTERCLASS
Running Your Business in the Age of AI
EX-HEAD OF GO-TO-MARKET AT
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Meet Your Instructor
Zack Kass
FORMER HEAD OF GO-TO-MARKET AT OPENAI
Zack Kass has spent 15 years at the forefront of artificial intelligence, including as Head of Go-To-Market at OpenAI. There, he helped businesses understand and adopt technologies like ChatGPT. Today, he advises leaders and organizations on how to navigate the AI revolution, adopt an AI-first mindset, and turn this technology into a real competitive advantage.
Enroll Now
A Complete Program
01
The Greatest Opportunity of Your Lifetime
After 15 years at the frontier of AI, Zack is certain of one thing and most businesses are still sleeping on it.
1h
Video
2
Cases
A hundred-year history of AI
The breakthrough behind ChatGPT: Transformers
How AI is built: pre-training, fine-tuning, alignment
Does AI actually think? Tokens and "supercharged autocomplete"
02
Does AI Actually Think?
03
What AI Gets Wrong
04
The Four Principles of Working With AI
05
Leading in the AI Era
06
What Comes Next
Enroll Now
What Students Are Saying
“Understanding how AI actually works changed the way I use it. I’m much better at knowing when to trust the output, when to challenge it, and how to get better results.”
Course participant
Consultant
“I came in thinking I needed to learn more AI tools. Zack completely changed that. The real advantage is learning how to think AI-first, no matter which tool you’re using.”
Course participant
Founder
“The idea of always inviting AI to the table sounds simple, but it completely changed my workflow. I now bring it into projects and decisions from the very beginning.”
Course participant
Operator
“The biggest shift for me was seeing AI as a creative partner, not just an automation tool. I’m using it to challenge ideas, explore alternatives, and get unstuck much faster.”
Course participant
Agency founder
“Zack made AI feel practical without oversimplifying it. I finally understand what these models are good at, where they fail, and how to use them without outsourcing my judgment.”
Course participant
Independent consultant
“I was already using ChatGPT every day, but mostly for basic tasks. This course showed me how much value I was leaving on the table by thinking too small.”
Course participant
Creative director
“The lesson on context immediately improved the quality of my AI outputs. I stopped treating prompts like search queries and started giving AI the information it actually needs.”
Course participant
Business owner
“As a leader, the course changed how I think about AI adoption. It’s not enough for a few people to experiment with it. The real opportunity is building an AI-first culture.”
Course participant
Entrepreneur
“The 10x mindset stuck with me. Instead of asking how AI can make an existing process slightly faster, I’m now asking what becomes possible if we rethink the process entirely.”
Course participant
Entrepreneur
THE WORLD'S BEST BUSINEsS PROGRAM
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Get access to +800 business classes, weekly live sessions and a community of business leaders.
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per month
Billed annually at $699, cancel anytime. Save $468
+30 Programs
1 New Program Every Month
+10,000 Business Leaders
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LIFETIME
Lifetime Access
Get access to +800 business classes, weekly live sessions and a community of business leaders.
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What is Augment?
Learn from the best in business
Enroll today and get access to 800+ masterclass from the founders of the world's fastest growing companies.
New courses every month
Get real-world, actionable frameworks used by top entrepreneurs and execs.
Join a private network of 10,000+ business leaders
Connect with founders, executives, and investors inside our community.
Weekly sessions with experts
Access live sessions taught by world-class experts and legendary founders.
Enroll Now
Meet Your Instructors
Learn directly from the founder of Wikipedia, Waze, YouTube, Shazam and more.
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A Curriculum
Made for Entrepreneurs
720+
CLASSES
10,000+
STUDENTS
110+
PDFs
01
Strategy & Innovation
How do ideas turn into profitable companies? Learn the fundamentals of business strategy.
Units
96
4h
Video
3
Cases
2
Instructors
Evaluate if a business idea is worth pursuing
Identify market opportunities in your niche
Create an optimized business model
Measure your performance and optimize margins
02
Entrepreneurship
03
AI for Business
NEW
04
AI Prompt Engineering
NEW
05
Vibe Coding
NEW
06
Leadership
07
Sales & Negotiation
08
Business Operations
09
Management
10
Fundraising
NEW
11
Financial Accounting
12
Personal Branding
13
Brand Marketing
14
Talent Strategy
NEW
15
AI Workflows
NEW
16
Personal Finance
NEW
17
High-Performance Mindset
NEW
Enroll Now
THE WORLD'S BEST BUSINEsS PROGRAM
Get Full Access to 800+ Classes
MOST POPULAR
YEARLY · 40% OFF
Yearly Access
Get access to +800 business classes, weekly live sessions and a community of business leaders.
$97
$58
per month
Billed annually at $699, cancel anytime. Save $468
+30 Programs
1 New Program Every Month
+10,000 Business Leaders
Weekly Workshop With Experts
ENROLL NOW
LIFETIME
Lifetime Access
Get access to +800 business classes, weekly live sessions and a community of business leaders.
$1715
Pay once and get lifetime access
+30 Programs
1 New Program Every Month
+10,000 Business Leaders
Weekly Workshop With Experts
ENROLL NOW
Frequently
Asked Questions
What is Augment?
What's included in the Membership?
I don't have time for this.
Is there a refund policy?
Is this just video lessons?
Can I expense this through my company?
What if I already have experience in business?
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Access AI For Business and +20 Others Programs
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$33/month, billed annually. Cancel Anytime.
Start Now
+30 Business Programs
+12 Certificate Programs
+1 New Program Every Month
+1 Live Sessions Every Week
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New "AI for Business" Classes
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Quarterly
Annually
Get 50% Off
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$97
$58 per month
Billed annually at $699, cancel anytime. (Save $468)
Start Now
+30 Business Programs
+12 Certificate Programs
+1 New Program Every Month
+1 Live Sessions Every Week
Private community
New "AI for Business" Classes
$10k saving on Notion, Slack, Stripe…
15-day money-back guarantee
Tobi grew up between Lagos, Belgium, Atlanta and Canada. Before any of it turned into a career, he was selling lollipops, iPhones, clothing, hoverboards. Then ended into tech sales, which got him into Shopify.
During onboarding at Shopify, they taught him a storytelling framework. He didn't believe it worked, so he tested it in public. His first LinkedIn post did 300,000 views. He's posted every day since.
That framework built his audience from zero, and he's since used it to help founders do the same turning a blank profile into a steady stream of inbound clients. It's now a full module inside Augment, and in the next 25 minutes he gives you the core of it.
Enroll Now
Meet Your Instructor
Zack Kass
FORMER HEAD OF GO-TO-MARKET AT OPENAI
Zack Kass has spent 15 years at the forefront of artificial intelligence, including as Head of Go-To-Market at OpenAI. There, he helped businesses understand and adopt technologies like ChatGPT. Today, he advises leaders and organizations on how to navigate the AI revolution, adopt an AI-first mindset, and turn this technology into a real competitive advantage.
Enroll Now
become AI Native in 30 days
01
The Greatest Opportunity of Your Lifetime
6 lessons
1 hour
·
After 15 years at the frontier of AI, Zack is certain of one thing and most businesses are still sleeping on it.
6
Lessons
1 hour
6
Cheatsheets
A hundred-year history of AI
5min
The breakthrough behind ChatGPT: Transformers
8min
How AI is built: pre-training, fine-tuning, alignment
15min
Does AI actually think? Tokens and "supercharged autocomplete"
8min
02
Does AI Actually Think?
4 lessons
·
30 min
03
What AI Gets Wrong
4 lessons
·
45 min
04
The Four Principles of Working With AI
8 lessons
·
1 hour
05
Leading in the AI Era
6 lessons
·
45 min
06
What Comes Next
4 lessons
·
1 hour
Enroll Now
Use AI to Work Smarter, Think Bigger, and Lead Better
Go beyond the hype and understand, in simple terms, how tools like ChatGPT and Claude work, where they excel, and where they fall short.
Make AI part of how you work.
Learn why Zack’s first principle is simple: always invite AI to the table. Build the instinct to bring AI into projects, decisions, and everyday work from day one.
Break through creative bottlenecks.
Use AI to get unstuck, generate better ideas, challenge assumptions, and move from a blank page to momentum in seconds.
Adopt an AI-first mindset.
The tools will keep changing. Learn the principles, habits, and adaptability that matter more than mastering any single AI platform.
What You'll Learn
Step-by-step formula: exact strategy used by founders to secure millions of dollars, with no prior network
Step-by-step formula: exact strategy used by founders to secure millions of dollars, with no prior network
Create a pitch investors can't resist: grab their attention, highlight your potential. Get your first "We're in!"
5 mistakes to avoid: save yourself time, money, and frustration by understanding the common pitfalls. Act like a pro.
What You'll Learn
Step-by-step formula: exact strategy used by founders to secure millions of dollars, with no prior network
Step-by-step formula: exact strategy used by founders to secure millions of dollars, with no prior network
Create a pitch investors can't resist: grab their attention, highlight your potential. Get your first "We're in!"
5 mistakes to avoid: save yourself time, money, and frustration by understanding the common pitfalls. Act like a pro.
What You'll Learn
BONUSES
Exclusive Perks Included.
BONUS #1
Build Your AI Strategy Handbook
A 50-page companion handbook: every framework from the course in one place and ready to reference.
BONUS #2
Get a Shareable Certificate
Earn an official Augment certificate, shareable on LinkedIn and proof you did the work.
BONUS #3
Exclusive Discount on Your Favorite AI Tools
Redeem up to $10,000 in discount on tools like Chatgpt, Claude, Notion, Lovable and more.
Enroll Now
BONUSES
Adapt, Implement & Transform Your Organization
Proven Strategies & Templates
Get the exact frameworks and audits Zack has seen work inside hundreds of the world's leading companies.
Get Your Certificate Upon Completion
Browse all your classes on your phone, desktop or TV.
Test Your Knowledge
Access interactive quizzes to practice what you’ve learn.
What is the name of the strategic edge gained from entering a market early?
A
The First-Mover Advantage
B
The Innovator”s Edge
C
THe Customer Discovery Process
Enroll Now
15-day money-back guarantee
What Students Are Saying
“I came in thinking I needed to learn more AI tools. Zack completely changed that. The real advantage is learning how to think AI-first, no matter which tool you’re using.”
Course participant
Founder
“Understanding how AI actually works changed the way I use it. I’m much better at knowing when to trust the output, when to challenge it, and how to get better results.”
Course participant
Consultant
“The lesson on context immediately improved the quality of my AI outputs. I stopped treating prompts like search queries and started giving AI the information it actually needs.”
Course participant
Business owner
See more
“I came in thinking I needed to learn more AI tools. Zack completely changed that. The real advantage is learning how to think AI-first, no matter which tool you’re using.”
Course participant
Founder
“Understanding how AI actually works changed the way I use it. I’m much better at knowing when to trust the output, when to challenge it, and how to get better results.”
Course participant
Consultant
“The lesson on context immediately improved the quality of my AI outputs. I stopped treating prompts like search queries and started giving AI the information it actually needs.”
Course participant
Business owner
See more
Access AI for Business and +20 Others Programs
GET 50% OFF - THIS PAGE ONLY
Augment Yearly Access
$799
$399 per year
$33/month, billed annually. Cancel Anytime.
Start Now
+30 Business Programs
+12 Certificate Programs
+1 New Program Every Month
+1 Live Sessions Every Week
Private community
New "AI for Business" Classes
$10k saving on Notion, Slack, Stripe…
15-day money-back guarantee
Discover Augment.org
Learn from the best in business
Enroll today and get access to 800+ masterclass from the founders of the world's fastest growing companies.
New courses every month
Get real-world, actionable frameworks used by top entrepreneurs and execs.
Join a private network of 10,000+ business leaders
Connect with founders, executives, and investors inside our community.
Weekly sessions with experts
Access live sessions taught by world-class experts and legendary founders.
Anywhere, anytime,
on any device
Step-by-step strategies to grow your business, lead with confidence, and execute faster.
Enroll Now
Meet Your Instructors
Learn directly from the founder of Wikipedia, Waze, YouTube, Shazam and more.
Enroll Now
Business lessons from the best in business
Strategy & Innovation
Vibe Coding
NEW
Prompt Engineering
NEW
AI for Business
NEW
AI Workflows with Claude
NEW
Entrepreneurship
Learn the frameworks used inside 350+ Fortune 1000 boardrooms to close the gap between what AI can do and what your company is actually doing with it.
Zack Kass
Ex Head of GTM at OpenAI
AI Strategy
Units
36
4h
Video
6
Cases
1
Instructor
6
Cheatsheets
Get your team to actually adopt AI
Know what's hype vs. what's real
Find the highest-ROI AI opportunities in your business
Decide when to build vs. buy AI tools
NEW
Leadership
Sales & Negotiation
Business Operations
Management
Fundraising
Financial Accounting
Personal Branding
Talent Strategy
Personal Finance
Strategy & Innovation
Vibe Coding
NEW
Prompt Engineering
NEW
AI for Business
NEW
AI Workflows with Claude
NEW
Entrepreneurship
Learn the frameworks used inside 350+ Fortune 1000 boardrooms to close the gap between what AI can do and what your company is actually doing with it.
Zack Kass
Ex Head of GTM at OpenAI
AI Strategy
Units
36
4h
Video
6
Cases
1
Instructor
6
Cheatsheets
Get your team to actually adopt AI
Know what's hype vs. what's real
Find the highest-ROI AI opportunities in your business
Decide when to build vs. buy AI tools
NEW
Leadership
Sales & Negotiation
Business Operations
Management
Fundraising
Financial Accounting
Personal Branding
Talent Strategy
Personal Finance
820+
CLASSES
10,000+
ALUMNI
110+
PDFs
Sign up
Join a Community of 10,000+ Business Leaders
Connect with entrepreneurs worldwide, from California, Florida, Texas, New York, London and more.
Live Sessions With Founders
In-Person Events
Join Our Private Community
Sign up
Exclusive Perks of Augment
Exclusive deals on your favorite tools
Unlock $100,000+ in potential savings on tools like Notion, Stripe, Hubspot and more.
Get Your Own Business Certificate
Access live sessions taught by world-class experts and legendary founders.
Test Your Business Knowledge
Access interactive quizzes every day to practice what you’ve learn.
Enroll Now
Access AI for Business and +20 Others Programs
GET 50% OFF - THIS PAGE ONLY
Augment Yearly Access
$799
$399 per year
$33/month, billed annually. Cancel Anytime.
Start Now
+30 Business Programs
+12 Certificate Programs
+1 New Program Every Month
+1 Live Sessions Every Week
Private community
New "AI for Business" Classes
$10k saving on Notion, Slack, Stripe…
15-day money-back guarantee
What is Augment?
What's included in the Membership?
I don't have time for this.
Is there a refund policy?
Is this just video lessons?
Can I expense this through my company?
What if I already have experience in business?
What is Augment?
What's included in the Membership?
I don't have time for this.
Is there a refund policy?
Is this just video lessons?
Can I expense this through my company?
What if I already have experience in business?
Frequently
Asked Questions
50% OFF
NEW COURSE
ENDS SOON
Start Now
Please do not close this page as the special offer is only available here.
As a reward for watching this video, you've unlocked a special discount.
© 2024 Fundamental Education