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Running Your Business in the Age of AI
Zack Kass, former Head of Go-to-Market at OpenAI, teaches you how AI really works and how to think like an AI-native leader.
Running Your Business in
the Age of AI
With Zack Kass, Former Head of Go-To-Market at OpenAI
Zack Kass teaches you how AI really works and how to think like an AI-native leader.
Enroll Now
Meet Your Instructor
Zack Kass
FORMER HEAD OF GO-TO-MARKET AT OPENAI
Zack Kass spent 15 years at the forefront of AI, including as Head of Go-To-Market at OpenAI. In this class, he shows you how to understand AI, work with it effectively, and adopt the mindset that will set you apart in the AI age.
Enroll Now
A Complete Program
01
The Greatest Opportunity of Your Lifetime
After 15 years at the frontier of AI, Zack is certain of one thing and most businesses are still sleeping on it.
1h
Video
2
Cases
A hundred-year history of AI
The breakthrough behind ChatGPT: Transformers
How AI is built: pre-training, fine-tuning, alignment
Does AI actually think? Tokens and "supercharged autocomplete"
02
Does AI Actually Think?
03
What AI Gets Wrong
04
The Four Principles of Working With AI
05
Leading in the AI Era
06
What Comes Next
Enroll Now
What Students Are Saying
“Understanding how AI actually works changed the way I use it. I’m much better at knowing when to trust the output, when to challenge it, and how to get better results.”
Course participant
Consultant
“I came in thinking I needed to learn more AI tools. Zack completely changed that. The real advantage is learning how to think AI-first, no matter which tool you’re using.”
Course participant
Founder
“The idea of always inviting AI to the table sounds simple, but it completely changed my workflow. I now bring it into projects and decisions from the very beginning.”
Course participant
Operator
“The biggest shift for me was seeing AI as a creative partner, not just an automation tool. I’m using it to challenge ideas, explore alternatives, and get unstuck much faster.”
Course participant
Agency founder
“Zack made AI feel practical without oversimplifying it. I finally understand what these models are good at, where they fail, and how to use them without outsourcing my judgment.”
Course participant
Independent consultant
“I was already using ChatGPT every day, but mostly for basic tasks. This course showed me how much value I was leaving on the table by thinking too small.”
Course participant
Creative director
“The lesson on context immediately improved the quality of my AI outputs. I stopped treating prompts like search queries and started giving AI the information it actually needs.”
Course participant
Business owner
“As a leader, the course changed how I think about AI adoption. It’s not enough for a few people to experiment with it. The real opportunity is building an AI-first culture.”
Course participant
Entrepreneur
“The 10x mindset stuck with me. Instead of asking how AI can make an existing process slightly faster, I’m now asking what becomes possible if we rethink the process entirely.”
Course participant
Entrepreneur
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01
Strategy & Innovation
How do ideas turn into profitable companies? Learn the fundamentals of business strategy.
Units
96
4h
Video
3
Cases
2
Instructors
Evaluate if a business idea is worth pursuing
Identify market opportunities in your niche
Create an optimized business model
Measure your performance and optimize margins
02
Entrepreneurship
03
AI for Business
NEW
04
AI Prompt Engineering
NEW
05
Vibe Coding
NEW
06
Leadership
07
Sales & Negotiation
08
Business Operations
09
Management
10
Fundraising
NEW
11
Financial Accounting
12
Personal Branding
13
Brand Marketing
14
Talent Strategy
NEW
15
AI Workflows
NEW
16
Personal Finance
NEW
17
High-Performance Mindset
NEW
Enroll Now
Weekly live sessions with experts
Join a weekly session where you can interact, learn and grow from the best business minds in the world.
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Frequently Asked Questions
Will this actually help me grow my business?
What's included in the membership?
I don't have time for this.
Is there a refund policy?
Is this just video lessons?
Can I expense this through my company?
What if I already have experience in business?
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Contact
Meet Your Instructor
Zack Kass
EX-HEAD OF GO-TO-MARKET AT OPENAI
Zack Kass spent 15 years at the forefront of AI, including as Head of Go-To-Market at OpenAI. In this class, he shows you how to understand AI, work with it effectively, and adopt the mindset that will set you apart in the AI age.
Enroll Now
What You'll Learn
1. The Greatest Opportunity of Your Lifetime
After 15 years at the frontier of AI, Zack is certain of one thing and most businesses are still sleeping on it.
2. Does AI Actually Think?
Everyone uses ChatGPT. Almost no one understands what's really happening under the hood and that gap changes everything about how you use it.
3. What AI Gets Wrong
AI is brilliant and confidently wrong in equal measure. Knowing exactly where it breaks is what separates the people who trust it blindly from the ones who use it well.
4. The Four Principles of Working With AI
Four shifts that turn AI from an occasional tool into a genuine extension of how you think and work.
5. Leading in the AI Era
The leaders who win won't aim for 10% better. There's a higher bar and a way to bring your whole team along for it.
6. Build a Company in the AI era
Agents, and the shifts already on the horizon. Where this is all heading, and how to stay ahead of it instead of behind.
Enroll Now
A Complete Program
01
The Greatest Opportunity of Your Lifetime
6 lessons
1 hour
·
After 15 years at the frontier of AI, Zack is certain of one thing and most businesses are still sleeping on it.
6
Lessons
1 hour
6
Cheatsheets
A hundred-year history of AI
5min
The breakthrough behind ChatGPT: Transformers
8min
How AI is built: pre-training, fine-tuning, alignment
15min
Does AI actually think? Tokens and "supercharged autocomplete"
8min
02
Does AI Actually Think?
4 lessons
·
30 min
03
What AI Gets Wrong
4 lessons
·
45 min
04
The Four Principles of Working With AI
8 lessons
·
1 hour
05
Leading in the AI Era
6 lessons
·
45 min
06
What Comes Next
4 lessons
·
1 hour
Enroll Now
Use AI to Work Smarter, Think Bigger, and Lead Better
Go beyond the hype and understand, in simple terms, how tools like ChatGPT and Claude work, where they excel, and where they fall short.
Make AI part of how you work.
Learn why Zack’s first principle is simple: always invite AI to the table. Build the instinct to bring AI into projects, decisions, and everyday work from day one.
Break through creative bottlenecks.
Use AI to get unstuck, generate better ideas, challenge assumptions, and move from a blank page to momentum in seconds.
Adopt an AI-first mindset.
The tools will keep changing. Learn the principles, habits, and adaptability that matter more than mastering any single AI platform.
What You'll Learn
What Students Are Saying
“I came in thinking I needed to learn more AI tools. Zack completely changed that. The real advantage is learning how to think AI-first, no matter which tool you’re using.”
Course participant
Founder
“Understanding how AI actually works changed the way I use it. I’m much better at knowing when to trust the output, when to challenge it, and how to get better results.”
Course participant
Consultant
“The lesson on context immediately improved the quality of my AI outputs. I stopped treating prompts like search queries and started giving AI the information it actually needs.”
Course participant
Business owner
See more
“I came in thinking I needed to learn more AI tools. Zack completely changed that. The real advantage is learning how to think AI-first, no matter which tool you’re using.”
Course participant
Founder
“Understanding how AI actually works changed the way I use it. I’m much better at knowing when to trust the output, when to challenge it, and how to get better results.”
Course participant
Consultant
“The lesson on context immediately improved the quality of my AI outputs. I stopped treating prompts like search queries and started giving AI the information it actually needs.”
Course participant
Business owner
See more
Access Running Your Business in the age of AI and +20 Others Programs
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Annually
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$58 per month
Billed annually at $699, cancel anytime. (Save $468)
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+1 New Program Every Month
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Private community
New "AI for Business" Classes
$10k saving on Notion, Slack, Stripe…
15-day money-back guarantee
Discover Augment.org
Learn from the best in business
Enroll today and get access to 800+ masterclass from the founders of the world's fastest growing companies.
New courses every month
Get real-world, actionable frameworks used by top entrepreneurs and execs.
Join a private network of 10,000+ business leaders
Connect with founders, executives, and investors inside our community.
Weekly sessions with experts
Access live sessions taught by world-class experts and legendary founders.
Anywhere, anytime,
on any device
Step-by-step strategies to grow your business, lead with confidence, and execute faster.
Enroll Now
Meet Your Instructors
Learn directly from the founder of Wikipedia, Waze, YouTube, Shazam and more.
Enroll Now
Business lessons from the best in business
Strategy & Innovation
Vibe Coding
NEW
Prompt Engineering
NEW
AI for Business
NEW
AI Workflows with Claude
NEW
Entrepreneurship
Learn the frameworks used inside 350+ Fortune 1000 boardrooms to close the gap between what AI can do and what your company is actually doing with it.
Zack Kass
Ex Head of GTM at OpenAI
AI Strategy
Units
36
4h
Video
6
Cases
1
Instructor
6
Cheatsheets
Get your team to actually adopt AI
Know what's hype vs. what's real
Find the highest-ROI AI opportunities in your business
Decide when to build vs. buy AI tools
NEW
Leadership
Sales & Negotiation
Business Operations
Management
Fundraising
Financial Accounting
Personal Branding
Talent Strategy
Personal Finance
Strategy & Innovation
Vibe Coding
NEW
Prompt Engineering
NEW
AI for Business
NEW
AI Workflows with Claude
NEW
Entrepreneurship
Learn the frameworks used inside 350+ Fortune 1000 boardrooms to close the gap between what AI can do and what your company is actually doing with it.
Zack Kass
Ex Head of GTM at OpenAI
AI Strategy
Units
36
4h
Video
6
Cases
1
Instructor
6
Cheatsheets
Get your team to actually adopt AI
Know what's hype vs. what's real
Find the highest-ROI AI opportunities in your business
Decide when to build vs. buy AI tools
NEW
Leadership
Sales & Negotiation
Business Operations
Management
Fundraising
Financial Accounting
Personal Branding
Talent Strategy
Personal Finance
820+
CLASSES
10,000+
ALUMNI
110+
PDFs
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Join a weekly session where you can interact, learn and grow from the best business minds in the world.
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Connect with entrepreneurs worldwide, from California, Florida, Texas, New York, London and more.
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Access Build Your Personal Brand and +20 Others Programs
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+1 New Program Every Month
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$10k saving on Notion, Slack, Stripe…
15-day money-back guarantee
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Unlock $100,000+ in potential savings on tools like Notion, Stripe, Hubspot and more.
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What is Augment?
What's included in the Membership?
I don't have time for this.
Is there a refund policy?
Is this just video lessons?
Can I expense this through my company?
What if I already have experience in business?
What is Augment?
What's included in the Membership?
I don't have time for this.
Is there a refund policy?
Is this just video lessons?
Can I expense this through my company?
What if I already have experience in business?
Frequently
Asked Questions
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